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Activities: Fair Trade

The commitment by Agrocel to Fair-trade means that the resulting products are purchased directly from farmers at premium prices. This direct link spares the farmers from the low margins and fluctuations of the international commodity market.

Because Agrocel provides total services to farmers in the entire value chain, we can check the source and process from beginning to end. Thus ensuring that in every stage criteria for fair trade is followed. Besides financial audit, social audits are published to demonstrate that Agrocel is not only focused on profits. Many of our buyers come and check personally our fair trade standards. A third party monitor can also be appointed.

Agrocel works with an own demonstration farm to test new practices and then convince the farmers. This enables us to know the real profitability of a crop and assess a fair price, thus giving transparency to our buyer for fair trade.

Agrocel produces for the domestic as well as for overseas markets, thus balancing fluctuations of the market and therefore guaranteeing a stable income for farmers.  We work in long term partnership with all buyers; this will provide farmers with a stable market and income and will ensure a buyer can make a real impact on a group of farmers. It also means Agrocel is as much concerned about your problems as you are and will help finding solutions for you as a partner.
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